Social Media and Crisis Communications #SMACC

Social Media & Crisis Communications (#SMACC)
Calgary Conference - May 10, 2011

For a printable conference brochure, click here.  

Last year’s media headlines screamed about the value of social media to businesses around the globe. Today’s headlines are all about the fall out – what can happen when companies misuse social media or are not there at all when it matters most.  As major corporate crises unfolded in the past year, the world watched as companies including BP, Qantas, and even Taco Bell got pummelled or misrepresented on platforms like Twitter, Facebook, You Tube, blogs, etc.  Either these companies hadn’t prepared for a social media response, or they just simply didn’t know when would be the appropriate time to get in front of a crisis and talk about it online.

On May 10, 2011, Corpen Group - a leading Canadian agency specializing in critical communications -  will host a conference on Social Media and Crisis Communications (#SMACC). The conference will explore how social media is playing an increasingly important role in crisis communications, and will provide attendees strategies and tactics on how organizations can properly use social media to understand and respond to critical situations.

Sessions

 
#SMACC will consist of presentations from senior members of Corpen Group’s crisis communications team, and a nationally recognized social media expert. In addition the conference will feature a panel of business leaders who have used social media to deal with various crises, and a panel of journalists who use social media tools to shape breaking news stories.

Sessions include:

1. Social Media 201
2. Social Media & Crisis Communications
3. Journalist Roundtable (click for participants)
4. The Social Media Action Plan
5. Corporate Roundtable 

Participants can expect to learn:

• The minimum requirements for an organization to be prepared to deal with social media in the event of a crisis
  
  
• Where to begin - a practical and accessible way for communicators to take the first step into social media crisis preparedness
  
  
• What to do when something unexpected (and negative) pops up in social media
  
  
• How to create credibility within social media by using the right "social media spokesperson"
  
  
• The phases of a crisis and how social media can shape the narrative of each
  
  
• Stages of engagement - how an organization can use social media during a crisis at any level of preparedness

Conference Agenda

Crisis Communications & Social Media Experts 

John Larsen - Principal, Corpen Group

John works internationally in the areas of crisis & risk communications, issues& reputation management, media management and training. Prior to launching Corpen Group, John was Manager of Executive Communications and Issues Management for the City of Calgary. Before that he was an Associate Vice-President with an international public affairs and government relations consulting agency. He has also held senior communications positions with various orders of government and in the corporate sector.
www.corpengroup.com

Doug Lacombe - President, Communicatto

Doug Lacombe is a 20 year media and web publishing veteran with considerable experience in digital and social media. Doug has senior level management experience in the newspaper, software, wireless, and newswire industries. In 1995 Doug was one of the first people to put a daily newspaper on the web in Canada at the Saskatoon StarPhoenix .
www.communicatto.com

Greg Vanier - Senior Consultant, Corpen Group

Greg has a diverse communications background including strategic communication planning, crisis communications and media relations.  Greg brings innovation to Corpen Group’s crisis communications service offering, and has developed crisis communications strategies for local, national and transnational clientele. 
www.corpengroup.com

For more information please contact info@corpengroup.com 

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